expert football tips & predictions for winning bets | racing post

Introduction In the world of football betting, having access to expert tips and predictions can significantly enhance your chances of winning. The Racing Post, a renowned source for sports betting information, offers a wealth of insights that can help both novice and seasoned bettors make informed decisions. This article delves into the key strategies and resources provided by the Racing Post to help you win more bets. Key Strategies for Winning Football Bets 1. Research and Analysis Team Form: Analyze the recent performance of both teams.

  • Cash King Palace
    new
    Royal Wins100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more
  • Lucky Ace Palace
    Luck&Luxury100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more
  • Starlight Betting Lounge
    Celestial Bet100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more
  • Spin Palace Casino
    Win Big Now100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more
  • Silver Fox Slots
    Elegance+Fun100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more
  • Golden Spin Casino
    Luxury Play100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more
  • Royal Fortune Gaming
    Opulence & Thrills100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more
  • Lucky Ace Casino
    Luck&Luxury100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more
  • Diamond Crown Casino
    Opulence & Fun100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more
  • Victory Slots Resort
    Spin to Win100% / $1500
    Casino popularity:
    Collecting more data...
    Payment methods
    • Mifinity
    • Google Pay
    • PIX
    • EcoPayz
    • Neteller
    • Apple Pay
    • Visa
    • Sofort
    • Interac
    • Wagering: 35 x (b)
    • Withdrawal time: 1 days
    • Minimum deposit to casino: $30
    • Bonus max bet: $5
    • Established: 2024
    • Free Spins: 200
    • 1st Deposit Bonus:100% / $1500 + 200 Free Spins
    • Bonus code: FRUIT22nd Deposit Bonus:100% / $1500 + 75 Free Spins
    • Bonus code: FRUIT33rd Deposit Bonus:75% / $3000 + 75 Free Spins
    • Bonus code: FRUIT44th Deposit Bonus:50% / $4500 + 200 Free Spins
    • Leading selection of slots
    • VISA casino site
    • HD streaming casino games
    • Newly unveiled casino
    • Signup offer now available
    • Mr. Gamble special bonuses
    Show more

Source

  1. expert football tips & predictions for winning bets | racing post
  2. expert football tips & predictions for winning bets | racing post
  3. expert football tips & predictions for winning bets | racing post
  4. expert football tips & predictions for winning bets | racing post
  5. expert football tips & predictions for winning bets | racing post
  6. expert football tips & predictions for winning bets | racing post

expert football tips & predictions for winning bets | racing post

Introduction

In the world of football betting, having access to expert tips and predictions can significantly enhance your chances of winning. The Racing Post, a renowned source for sports betting information, offers a wealth of insights that can help both novice and seasoned bettors make informed decisions. This article delves into the key strategies and resources provided by the Racing Post to help you win more bets.

Key Strategies for Winning Football Bets

1. Research and Analysis

  • Team Form: Analyze the recent performance of both teams. Look for patterns, such as winning streaks or losing streaks.
  • Head-to-Head Record: Review the historical performance of the teams when they have faced each other. This can provide insights into how they match up.
  • Injuries and Suspensions: Keep track of key players who may be missing due to injury or suspension. This can impact the team’s performance.

2. Utilize Expert Predictions

  • Racing Post Tips: The Racing Post provides expert tips from seasoned analysts. These tips are based on thorough research and can serve as a valuable guide.
  • Statistical Models: Some experts use advanced statistical models to predict outcomes. Understanding these models can help you make more informed bets.

3. Betting Markets

  • Match Result: The most common betting market, where you predict the outcome of the match (home win, draw, away win).
  • Over/Under Goals: Predict whether the total number of goals scored in the match will be over or under a specified number.
  • Both Teams to Score: Bet on whether both teams will score in the match.

4. Bankroll Management

  • Set a Budget: Determine how much you are willing to spend on betting and stick to it. Avoid chasing losses by betting more than you can afford.
  • Spread Your Bets: Diversify your bets across different matches and markets to reduce risk.

Resources from Racing Post

1. Expert Tips and Predictions

  • Daily Tips: The Racing Post offers daily tips for various football matches. These tips are curated by experts and can be accessed through their website or mobile app.
  • Match Previews: Detailed previews of upcoming matches, including team news, form guides, and key statistics.

2. Statistical Analysis

  • Performance Metrics: Access detailed performance metrics for teams and players, including goals scored, goals conceded, and possession rates.
  • Historical Data: Review historical data to understand trends and patterns in team performance.

3. Live Betting Updates

  • Live Scores: Real-time updates on match scores, which can be crucial for in-play betting.
  • Live Commentary: Expert commentary during live matches to provide insights and analysis.

By leveraging the expert tips, predictions, and resources provided by the Racing Post, you can enhance your football betting strategy and increase your chances of winning. Remember to combine these insights with your own research and analysis to make well-informed betting decisions.

expert football tips for winning bets | racing post insights

Football betting is a thrilling experience, but it can also be a challenging one. To increase your chances of winning, it’s essential to have a solid understanding of the game, the teams, and the betting strategies. In this article, we’ll delve into expert football tips and insights from the Racing Post to help you make informed betting decisions.

Understanding the Basics

Before diving into advanced tips, it’s crucial to understand the basics of football betting. Here are some fundamental concepts:

  • Types of Bets: Familiarize yourself with different types of bets such as match winner, over/under, both teams to score, and accumulators.
  • Odds: Learn how to read and interpret odds. Understand the difference between fractional, decimal, and American odds.
  • Value Bets: Identify bets where the odds are in your favor, known as value bets.

Key Factors to Consider

To make informed betting decisions, consider the following key factors:

1. Team Form

  • Recent Performance: Look at the team’s recent results, including wins, losses, and draws.
  • Home vs. Away: Consider how the team performs at home versus away. Some teams have a significant home advantage.
  • Head-to-Head: Analyze past encounters between the two teams to understand their historical performance.

2. Injuries and Suspensions

  • Key Players: Check for any injuries or suspensions affecting key players. The absence of star players can significantly impact a team’s performance.
  • Depth of Squad: Assess the team’s depth and whether they have capable replacements for injured or suspended players.

3. Tactics and Strategy

  • Manager’s Approach: Understand the manager’s tactics and how they might influence the game. Some managers are known for defensive strategies, while others prefer an attacking approach.
  • Formation: Consider the team’s formation and how it matches up against the opponent’s formation.

4. Motivation and Context

  • League Position: Check the league standings and how important the game is for each team. Teams fighting for promotion or avoiding relegation might have extra motivation.
  • Cup Competitions: In cup competitions, teams might prioritize different matches depending on their ambitions.

Advanced Betting Strategies

Once you have a solid understanding of the basics and key factors, you can explore advanced betting strategies:

1. Value Betting

  • Identify Value: Look for bets where the odds offered by the bookmaker are higher than the actual probability of the event occurring.
  • Research: Conduct thorough research to find these value bets. Use statistical models and expert analysis to support your findings.

2. Matched Betting

  • Free Bets: Take advantage of free bets and bonuses offered by bookmakers.
  • Lay Bets: Use betting exchanges to lay bets and ensure a profit regardless of the outcome.

3. Hedging

  • Risk Management: Use hedging to manage risk by placing bets on opposite outcomes. This can help secure a profit or minimize losses.
  • In-Play Betting: Hedging is particularly effective in in-play betting, where odds can fluctuate rapidly.

Racing Post Insights

The Racing Post is a renowned source of expert analysis and insights for football betting. Here are some ways to leverage their expertise:

1. Expert Tips

  • Daily Tips: Follow the Racing Post’s daily tips and predictions for upcoming matches.
  • Special Features: Look out for special features and articles that provide in-depth analysis and expert opinions.

2. Statistical Analysis

  • Data-Driven Insights: Utilize the Racing Post’s statistical analysis to gain a deeper understanding of team performance and trends.
  • Historical Data: Access historical data to analyze past performances and identify patterns.

3. Community and Forums

  • Engage with Experts: Participate in forums and discussions to engage with other bettors and experts.
  • Share Insights: Share your own insights and learn from others to improve your betting strategy.

Winning football bets requires a combination of knowledge, strategy, and informed decision-making. By understanding the basics, considering key factors, and leveraging advanced strategies, you can increase your chances of success. Additionally, utilizing expert insights from the Racing Post can provide valuable guidance and enhance your betting experience. Remember, responsible gambling is key, and always bet within your means.

expert football tips for winning bets | racing post

Football betting can be both exciting and lucrative if approached with the right strategy. Whether you’re a seasoned bettor or a novice, understanding the nuances of the game and the betting market can significantly enhance your chances of winning. Here are some expert tips to help you make informed decisions and increase your odds of success.

1. Research and Analysis

Before placing any bet, thorough research is crucial. Here are some key areas to focus on:

  • Team Form: Analyze the recent performance of both teams. Look at their last 5-10 games to gauge their current form.
  • Head-to-Head Record: Check the historical performance of the teams against each other. This can provide insights into how they match up.
  • Injuries and Suspensions: Keep an eye on any key players who might be missing due to injury or suspension. This can significantly impact a team’s performance.
  • Home and Away Performance: Teams often perform differently at home compared to away. Consider this factor when making your predictions.

2. Understand the Betting Markets

Football offers a wide range of betting markets. Familiarize yourself with the most common ones:

  • Match Result (1X2): Predict the outcome of the match (home win, draw, away win).
  • Over/Under Goals: Bet on whether the total number of goals scored will be over or under a specified number.
  • Both Teams to Score (BTTS): Predict whether both teams will score in the match.
  • Correct Score: Guess the exact scoreline of the match.
  • Asian Handicap: This market levels the playing field by giving a virtual advantage or disadvantage to one of the teams.

3. Bankroll Management

Effective bankroll management is essential for long-term success in betting. Here are some tips:

  • Set a Budget: Determine how much you can afford to lose and stick to it.
  • Avoid Chasing Losses: If you lose a bet, resist the urge to bet more to recover your losses. This often leads to bigger losses.
  • Use Staking Plans: Consider using staking plans like the Kelly Criterion or flat betting to manage your stakes.

4. Stay Informed

Keeping up with the latest news and trends in football can give you an edge:

  • Follow Expert Opinions: Read analyses and predictions from reputable sources like the Racing Post.
  • Use Statistics: Utilize statistical tools and websites to analyze data and make informed decisions.
  • Watch Matches: Watching games can provide insights that statistics alone might miss.

5. Avoid Common Pitfalls

Recognize and avoid common mistakes made by bettors:

  • Emotional Betting: Avoid betting based on your favorite team or personal biases.
  • Overconfidence: Don’t let a few wins make you overconfident. Stay disciplined and analytical.
  • Ignoring Value: Always look for value in your bets. A high probability of winning is not always the best bet if the odds are too low.

Winning football bets requires a combination of knowledge, strategy, and discipline. By conducting thorough research, understanding the betting markets, managing your bankroll effectively, staying informed, and avoiding common pitfalls, you can significantly improve your chances of success. Remember, betting should always be done responsibly, and never bet more than you can afford to lose.

expert football tips for winning bets | racing post

Introduction

Football betting is a thrilling experience that combines the excitement of the game with the potential for financial gain. However, winning consistently requires more than just luck; it demands a strategic approach. This article, in collaboration with Racing Post, provides expert tips to help you make informed decisions and increase your chances of winning bets.

1. Research and Analysis

Team Form

  • Current Form: Analyze the recent performance of both teams. Look at their last 5-10 matches to gauge their current form.
  • Home and Away Performance: Teams often perform differently at home versus away. Consider this factor when placing your bets.

Head-to-Head Records

  • Historical Data: Review the head-to-head records between the two teams. This can provide insights into how they match up against each other.
  • Recent Encounters: Focus on the most recent encounters to understand any emerging trends.

Injuries and Suspensions

  • Key Players: Identify the importance of key players and how their absence might impact the team’s performance.
  • Depth of Squad: Assess the depth of the squads to understand how they might cope with injuries or suspensions.

2. Market Analysis

Odds Comparison

  • Multiple Bookmakers: Compare odds from different bookmakers to find the best value.
  • Value Bets: Look for bets where the odds offered are higher than the actual probability of the event occurring.
  • Public Sentiment: Observe how the public is betting. Large shifts in betting patterns can sometimes indicate valuable insights.
  • Expert Opinions: Follow expert opinions and analysis from reputable sources like Racing Post.

3. Betting Strategies

Single Bets vs Accumulators

  • Single Bets: Recommended for beginners as they reduce risk and are easier to manage.
  • Accumulators: High-risk, high-reward. Only recommended for experienced bettors who have a deep understanding of the market.

In-Play Betting

  • Live Odds: Take advantage of fluctuating odds during the match.
  • Timing: Know when to place your bets to maximize value.

4. Bankroll Management

Set a Budget

  • Fixed Amount: Allocate a fixed amount of money for betting and stick to it.
  • Avoid Chasing Losses: Never bet more than you can afford to lose.

Staking Plan

  • Flat Staking: Bet the same amount on each selection.
  • Percentage Staking: Bet a percentage of your bankroll, which adjusts as your bankroll grows or shrinks.

5. Stay Informed

Follow News and Updates

  • Team News: Keep up with the latest team news, including transfers, managerial changes, and other significant developments.
  • League Tables: Monitor league tables to understand the context of each match.

Use Reliable Sources

  • Racing Post: Utilize Racing Post for comprehensive analysis, expert tips, and the latest news.
  • Other Reputable Sources: Follow other reputable sources for a well-rounded view.

By following these expert tips and staying informed, you can enhance your football betting strategy and improve your chances of winning. Remember, successful betting is a combination of knowledge, strategy, and discipline. Happy betting!

Frequently Questions

What are the expert football tips for winning bets from Racing Post insights?

Expert football tips from Racing Post insights emphasize thorough research and analysis. Key strategies include understanding team form, injury reports, and head-to-head statistics. Utilizing expert predictions and in-depth match previews can significantly enhance betting accuracy. Diversifying bets across multiple outcomes reduces risk. Staying updated with real-time match developments and leveraging historical data helps in making informed decisions. Combining these insights with personal judgment and a disciplined betting approach can improve the chances of winning bets consistently.

How can I use Racing Post's expert football tips to win more bets?

Leveraging Racing Post's expert football tips can significantly boost your betting success. Start by following their in-depth analysis and predictions, which are based on comprehensive data and expert insights. Focus on understanding the rationale behind their tips to improve your own betting strategies. Utilize their recommended bets, but also consider combining them with your own research for a balanced approach. Stay updated with their latest tips and match previews to capitalize on timely information. By integrating Racing Post's expert advice with your betting decisions, you can enhance your chances of winning more bets and making informed choices.

 

What are the expert predictions for winning bets in tomorrow's racing tips?

Expert predictions for tomorrow's racing tips often focus on a combination of form analysis, track conditions, and jockey performance. Leading tipsters may highlight horses with strong recent performances, favorable odds, and advantageous post positions. Weather conditions and any recent changes in horse health are also crucial factors. For instance, a horse with a winning streak on similar tracks under similar weather conditions might be a top pick. Always consider multiple expert opinions and the specific details of each race to make informed betting decisions.

How can I find expert predictions and winning strategies for today's horse racing tips?

To find expert predictions and winning strategies for today's horse racing tips, start by visiting reputable horse racing websites and forums. Sites like Racing Post, Timeform, and At The Races often feature expert analysis and tips. Follow well-known horse racing tipsters on social media platforms such as Twitter, where they share insights and predictions. Additionally, consider subscribing to horse racing newsletters and podcasts that provide in-depth analysis and strategies. Lastly, join online communities and forums dedicated to horse racing where enthusiasts and experts share their tips and experiences. By leveraging these resources, you can enhance your chances of identifying winning strategies for today's races.

How can I get free Indian horse racing tips for winning bets?

To get free Indian horse racing tips for winning bets, start by following reputable horse racing forums and blogs that offer expert analysis and predictions. Websites like Betting Gods and Racing Post often provide free tips and insights. Join social media groups dedicated to horse racing, where enthusiasts share their strategies and picks. Additionally, subscribe to newsletters from horse racing websites that offer free weekly tips. Utilize mobile apps like Racing TV and At The Races, which provide real-time updates and expert opinions. Remember, while these tips can enhance your betting strategy, always gamble responsibly.